Art Apart. Where Art Meets Property Returns.
A premium serviced accommodation brand combining curated art, professional management, and genuine social impact. Built by a team that’s been doing this for 20 years.
A New Brand. A Proven Team.
Art Apart is a serviced accommodation brand built to stand apart. Curated art on the walls. Professional management behind the scenes. A social impact programme, One Less Sleepless Night, that funds housing for people who need it most.
We manage your property under a management agreement. You retain ownership. We deliver premium operations and transparent reporting.
Art Apart is a McCrow & McCrow venture. The same team behind W4B (SA industry marketing), Estate Plan (property sourcing), McCROW Art (gallery and commercial art), and Roomspace (corporate housing operations).
New brand, proven team.
You Provide the Property. We Handle Everything Else.
Assess
We evaluate the property through Estate Plan's sourcing pipeline or your direct approach. Residential, mixed-use, modular, character conversions.
Transform
Our team curates art from the Art Apart Collection, manages fit-out, and prepares the property for premium guests.
Operate
We manage bookings, guest services, housekeeping, maintenance, and reporting. You receive transparent yield statements.
Impact
A portion of every booking funds One Less Sleepless Night. Transitional housing and DropPods for Veterans.
We Work With Property Owners of All Types
The management agreement scales to any size and adapts to different ownership structures. From single units to multi-unit developments.
Get in TouchBuilt by People Who’ve Done This Before
Chris McCrow
Operations & Strategy
- Background
- 20+ years in serviced accommodation. Operations, marketing, technology.
- Known for
- W4B (SA industry marketing), Roomspace, Estate Plan
- Brings to Art Apart
- SA operations, property sourcing, digital marketing, technology stack
Carl McCrow
Art & Impact
- Background
- Established artist. Gallery exhibitions, commercial collections, charity work.
- Known for
- McCROW Art, Invaders collection, One Less Homeless
- Brings to Art Apart
- Art curation, brand identity (CityScape logo), social impact programme
Ready to Discuss Your Property?
Whether you own a single unit or a multi-unit development, Art Apart’s management agreement adapts to your ownership structure and goals.
Explore the Art Apart brand → artapart.app