The Legacy, Hove
A 15-unit premium serviced apartment development in Hove - balancing coastal leisure demand with corporate bookings to hit £23,000 monthly revenue.
Project Overview
I managed The Legacy, a premium serviced apartment development in the sought-after Hove area. Located close to Brighton's vibrant seafront with excellent transport links, the property delivered consistent returns through strategic location and high-quality accommodation.
Through careful positioning and hands-on management, I built a serviced apartment offering that appealed to both business and leisure travellers, generating £23,000 in monthly revenue across 15 premium units.
At a Glance
- Location
- Hove, Brighton
- Strategy
- Serviced Apartments
- Status
- Past Project
- Period
- 2018-2019
- Target Market
- Mixed (Corporate + Leisure)
The SA Strategy
Location Selection
Hove offers the perfect balance of coastal charm and urban connectivity, with excellent demand from both business travellers visiting Brighton and leisure guests seeking a premium seaside experience.
Quality Standards
High-specification interiors and hands-on management ensured I maintained premium nightly rates while achieving strong occupancy throughout the year, even in the seasonal coastal market.
Mixed Guest Profile
By targeting both corporate relocations and extended leisure stays, The Legacy achieved balanced occupancy - corporate guests during weekdays, leisure travellers on weekends and holiday periods.
Digital Marketing
Strong online presence across booking platforms and direct marketing ensured consistent bookings. My digital marketing expertise was essential for competing in the coastal SA market.
"Non-London SA markets require strong digital presence to attract guests beyond local demand."
The corporate/leisure mix was critical to The Legacy's success. Corporate bookings filled weekday gaps while leisure demand drove premium weekend rates - creating a revenue profile that stayed consistent across seasons.
Property Gallery
Key Learnings
Coastal Market Dynamics: Seasonal demand patterns require flexible pricing and marketing strategies to maintain occupancy year-round
Digital Marketing Importance: Non-London SA markets require strong digital presence to attract guests beyond local demand
Guest Mix Balance: Targeting multiple guest segments (corporate, leisure, extended stays) provides revenue stability across seasons
Interested in Coastal Serviced Apartments?
Discover how I can help you achieve similar returns with professional sourcing and management in Brighton, Hove, and the South Coast.